Jay Sennett
with Empathy and Consistency
7 Things to Find and Keep Readers
1. E-Mail Marketing is an Investment in Time and Money
Minimum 2-5 Hrs/Wk
Must Include Marketing Experiments – You are the Prize
2. E-Mail Marketing is about the USP (Unique Selling Proposition)
- List What the Reader will Get from the Newsletter
- Tell the Reader what They Will Get
Why? You want an Engaged Reader
3. E-Mail Marketing is about Auditing
Use Something Like Mailchimp - Convert/Double Opt
Never Use Spam
Audit Cold Subscribers
Audit Your Welcome Sequence: Open Rate/Click Rate
4. Empathy in e-Mail Marketing is the Key
See Them, Care for Them
Use a 3rd Party Service
Start Asking Questions
On Your Thank You, Saying “You’ve Subscribed” is a Waste
Ask a “Magic Question
5. E-Mail Marketing is All about Constancy
6. E-Mail Marketing is a Numbers Game
Hypothesize
Create Experiments
Track It & Chart It
7. E-Mail Marketing is About the Expense
Time – Money – Emotion