What Do You Want for Each Page

1. Landing Page. This is the “Home Page” – the first page they see. It has several functions

a. It must serve as a conduit to guide visitors to other pages. So it will fulfill a “roadmap” function.

b. It should reflect a “feel” of welcome or comfort to a visitor.

   - It can do more, such as being intriguing.  For example, one author paid a programmer for a fly to flitter around the page landing on different parts of the surroundings. When the fly landed on each spot, a pop-up appeared, directing the visitor to various functions.

   - If you are including a newsletter or blog opportunity, it should either have it on the landing page or direct you where to find it.

   - It can provide a link to Amazon so they can purchase your book(s).

c. It must answer whatever questions to

2. About Page. This is where you tell them who you are. Something interesting about yourself, especially what makes you a writer for your genre.

3. Think of the Who-What-When-Where-Why questions. This are what the visitor will be mentally asking when they visit. Provide them with the “How” to answer these and how to maneuver around your site to get what they need, want, or are interested in.

Design your Website to Attract Visitor Traffic. Optimize the site for Google search engines so potential interested visitors can find you. Use keywords specific to your genre and content.

-      Consider offering a “bonus” for visitors or people who sign up for newsletters.

-      Examples might be a free chapter that didn’t make the final cut on your book. Have a monthly drawing for a free book.

New and Don’t Know? That’s OK. Visit a dozen author-agent-publisher websites to see what they do. Use them as stepping-stones for ideas.